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IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

April 8, 2021


The strong rebound in digital advertising during the second half of last year came as people spent more time consuming media through connected devices like smart TVs and mobile phones. As marketers sought to reach consumers who were spending more time at home and shopping online, especially as the holiday season ramped up, the second half of the year completely erased the weakness of the second quarter.

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