Teaming with Mobcrush is a unique approach for a car brand, pointing to how gaming and livestreaming commentary on tournaments are attracting mainstream marketers. While Hyundai experiments with Mobcrush, other big brands, including Bounty, Pringles, Pepsi and Doritos, are flocking to Amazon’s Twitch, a similar platform with broader name recognition.
On the immersive shopping front, Hyundai isn’t the only car company testing out AR tech to promote new vehicles and let people inspect vehicles from the comfort of their home. Acura this week announced a partnership with Verizon to launch its “Inside Track” AR driving game for smartphone users who want to race against friends on virtual 3D courses.
