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How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek
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There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has.

I emphasize women here because they’re the powerhouses dominating influencer marketing right now. Of the tens of thousands of influencers I work with on a regular basis, an overwhelming 78 percent of them are women. These women are creative and entrepreneurial, hardworking and professional. They’re modern social media sirens, luring their own opportunities and powering the $10 billion influencer marketing economy.

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