How to Hone Your Marketing Strategy to Resonate on a Global Scale

October 9, 2018

Via: Adweek

Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe together. Whether you think expansion started in the 13th century or the 20th, one thing is certain: Digital technology is bringing the world a lot closer together, a whole lot quicker.

Communication, the flow of knowledge and innovation and commerce are all examples of where we’re seeing the impacts of digital globalization. Global shoppers spent nearly $1.5 trillion on consumer goods in 2017.

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