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How The North Face Put A New Face On Its Marketing

December 6, 2022

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Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing.

The process started with a decision to bring creative strategy and production in house. This year, The North Face consolidated further, but without ditching the agency role entirely.

The North Face put out an RFP to find a creative services agency that could take the content being developed by the brand’s internal creative team and turn it into ad formats that work across the internet, said Bethany Evans, the brand’s VP of media and channel marketing.

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