For many marketing ops teams, a merger or acquisition is either a current obstacle to navigate or a likely event looming on the horizon. Before a dip last year, M&A transactions were at an all-time high in the US. Here’s how marketing ops teams can rise to the occasion when faced with M&A growing pains
It’s not just about M&A’s impact on the ops team’s own organization. In the martech space, M&A activity can also mean the consolidation of vendors and software in the marketing stack.
Marketing ops pros are left with the responsibility of managing structural changes to the workforce while also making sure that goals are met and strategies maintained.