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How Brands Can Navigate the Political Minefield

October 18, 2019

Via: Adweek

Category:

News

No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times.

And the times, they are political. In fact, about 57% of consumers say a company’s stance on social or political issues is important when considering where to buy a product or service.

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