The COVID outbreak has led to an increase of at-home consumption in the spirits industry, and to match that demand. Bacardi, the largest privately held spirits company in the world, has rolled out a new digital experience in Europe to increase their digital footprint and deliver innovative connected experiences to consumers.
“The last six months have been all about cocktails at home as a response to city and venue closures,” said Bacardi Senior Director of Digital Marketing Chris Windebank. “We have been helping users discover their inner mixologist by showing recipes and tools online. People have been learning how to make cocktails as a way to upgrade the at-home celebrations, or reminisce about their favorite bar or a special get together.”
