Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of consolidating amid a pullback in spending on creative and media services during the health crisis.
Havas has been a minority investor in Camp + King since the boutique firm’s launch in 2011. Camp + King was started by Jamie King, former president of Euro RSCG, which is now Havas Chicago, and Roger Camp. King will remain chief executive of the agency, while Camp will stay as chief creative officer, overseeing 60 employees in its Chicago and San Francisco offices.
