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Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020


EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from Q1 before the pandemic hit predicted Google’s U.S. ad revenue would grow 12.9% while its market share still dips a bit.

As Google’s U.S. net search ad revenues drop 7.2% this year, so too will its share of the search ad market, which is expected to decrease from 61.3% to 58.5% year-over-year.

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