EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from Q1 before the pandemic hit predicted Google’s U.S. ad revenue would grow 12.9% while its market share still dips a bit.
As Google’s U.S. net search ad revenues drop 7.2% this year, so too will its share of the search ad market, which is expected to decrease from 61.3% to 58.5% year-over-year.
