Google introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand.
The updates, which are based on three tenets—transparency, control and respect for a users’ choice—include an overhaul to existing features in Chrome that give users the ability to manually block and delete cookies and better distinguish between first- and third-party cookies. This is made possible by the introduction of SameSite that lets Chrome users declare how they want their cookies to be used.
