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Google tips the scales in its own favor–but do marketers care?

April 13, 2021

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I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketers said, “Yeah, it stinks, but what can we do?”

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