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Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

September 22, 2021


Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listings, the company announced Wednesday.

Ticket booking links. In addition to showing general information when users search for attractions, such as the Statue of Liberty or Tokyo Tower, for example, Google will now also show booking links for basic admission and other ticketing options (when available).

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