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Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

August 22, 2019

Via: Adweek

After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart.

Today, the company announced that within the week, it would be rolling out a preliminary “privacy sandbox,” or a set of proposals intended to bring more transparency to media publisher’s practices to better inform consumers about which companies are handling their data and to what ends it’s being used. The main goal of these proposals, per the company, is to “start a discussion” that will hopefully cut down on some of advertising’s less-than-savory practices that have drawn the ire of consumers and lawmakers alike—while still ensuring that publishers get paid.

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