As the novel coronavirus started to strain U.S. hospital systems in mid-March, General Motors adjusted course to see if it could provide relief. Working with the medical device firm Ventec Life Systems, the automotive giant quickly shifted manufacturing resources to produce ventilators, a move that President Trump put additional pressure on by invoking the Defense Production Act.
“Our team … all on volunteer time and all apart from what they were doing to manage the current crises in the business, jumped in,” GM CMO Deborah Wahl said this week during a panel session organized by the Mobile Marketing Association (MMA).
