Online grocery delivery company Peapod has been around, almost shockingly, for 30 years. One of the Internet’s first startups, it has survived by adapting and innovating. It has paid off: This year the company will see half of all orders coming from mobile. A full third (34 percent) of its customers don’t even use desktop at all — up from 25 percent last year.
Shopping is, increasingly, all about convenience, something that Peapod understood when it launched its site in 1996. Now, however, “convenience” means mobile, a fact not lost on CMO Carrie Bienkowski. Today a quarter of its first-time users start and end on their mobile devices, according to Bienkowski.
