Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%).
Food delivery apps were among the winners during pandemic lockdowns in 2020 with installs worldwide jumping 19%. And there seems to be little stopping them as growth continued at 20% in 2021.
That’s according to new data shared by mobile analytics experts Adjust.
