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Facebook has a ‘teen problem’ as younger audiences look to Snapchat

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults.

Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK digital users will show later this month.

In 2018, 2.2 million people aged between 12 to 17, or 71% of social network users in this age bracket, will be using Facebook regularly. This is a downgrade of eight percentage points over eMarketer’s earlier forecast.

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