The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds.
Part of the challenge with CCPA compliance is the lack of clarity around what is required from different types of businesses—especially when data-sharing relationships exist, like the ones between every advertiser and Facebook.