On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services.
The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising, where Google offers multiple services to both advertisers and publishers.
“Google is present at almost all levels of the supply chain for online display advertising,” said Margrethe Vestager, EVP of the European Commission in charge of competition policy, in a statement. “We are concerned that has made it harder for rival online advertising services to compete in the so-called ad tech stack.”
