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EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2

EMarketer’s forecast signals that, while digital video may take a considerable hit in a worst-case scenario for Q2, it could also weather the volatility brought on by the coronavirus better than other channels. The wide gulf in expectations for the period — where ad spending could drop anywhere between 1.3% and 21%​ — ​suggests the situation is up in the air, and that digital video’s overall health will depend on marketers continuing to push new efforts as the pandemic stretches on.

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