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Elon Musk buys Twitter: What’s ahead for business users?

April 26, 2022

Via: CMO
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Tesla founder and mining heir Elon Musk has entered into an agreement to purchase Twitter in a US$44 billion deal that will turn the social media network into a privately held company, with potentially large-scale ramifications ahead for the platform.

Yet in the immediate aftermath of the Monday announcement, it’s difficult to say precisely how a Musk-led Twitter will differ from its shareholder-owned iteration.

Musk’s statement announcing the go-private deal hinted at several possible changes, including “authenticating all humans,” defeating spam and “enhancing the product with new features,” but details remain to be clarified.

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