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Data storytelling, RevOps council: Friday’s daily brief

March 19, 2021

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“Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication.

“Some have said data is the new oil,” Duarte explained. “The findings [from the data], though, will stay buried without the help of a communicator.” Data scientists and analysts explore data all day. But for others in the organization to make use of the data, it has to be explained.

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