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COVID-19: What It Means for Your Marketing (Research and Reports)

August 31, 2020

One of the ongoing regimens we maintain at Convince and Convert is the continual review and analysis of research reports from dozens of sources. It’s part of what allows us to base our ideation and recommendations on data as opposed to just good ideas. It comes as no surprise this year, the annual glut of, “What new in [insert topic here] for 2020” articles and trend analysis were quickly rendered obsolete by early March. The majority of the data collection for all the year-end research reports happened in the third and fourth quarter of 2019 to capitalize on the typical New Year’s planning frenzy and publishing cycle. COVID-19 changed everything.

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