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Coronavirus brings thorny issue of worker treatment to the marketing fore

May 20, 2020

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Early in May, Tim Bray, a senior engineer at Amazon, resigned from the company, drawing a swarm of media attention. In a blog post, Bray wrote he had “snapped” over a series of firings at the e-commerce giant, most recently of warehouse workers who complained they were not receiving adequate protections to ward off the novel coronavirus. The act of protest was remarkable in coming from a senior-level employee, but mirrors a growing consumer concern around the health and safety of frontline workers amid a pandemic.

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