With the Tripto Program, Corona and Expedia poke fun at the cryptocurrency craze that has taken the financial world by storm while also leaning into the return of travel activity in the U.S. Corona cited data that indicate six in 10 surveyed consumers have had a leisure trip canceled over the past year. Expedia Group Media Solutions also found 56% of Gen Zers want to take a beach vacation, positioning the campaign toward a younger crowd.
The Triptocurrency appears to behave like traditional rewards points that can go toward booking hotels and flights, but still might pique the interest of people who pay close attention to the crypto markets. Corona is specifically encouraging winners to head for the beach, a relaxing destination that factors heavily into its laid-back marketing messages.
