image credit: Freepik

Consumers want brands to address systemic racism, survey says

September 9, 2020


Marketers have more work to do in ending systemic racism as many consumers expect companies and brands to be more vocal and active about pressing social issues. Only 44% of survey respondents said the business community has taken concrete action to end racism, an indication that companies and brands must follow through on public pronouncements against racism in order to have an effect on public opinion. Amid the coronavirus pandemic, economic woes and political divisiveness in the lead-up to the November elections, marketers face a key challenge in addressing racial injustice, according to Edelman.

Read More on Marketing Dive