Coca-Cola’s latest packaging refresh attempts to streamline a growing range of Coke products that includes flavors like Cherry Vanilla and both full-sugar and zero sugar options with new rules around can and logo colors.
“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” Natalia Suarez, senior brand manager of Coke Choice Portfolio, Coca‑Cola’s North America Operating Unit, said in a statement.
