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Coca-Cola refreshes brand with global campaign built around shared moments

September 30, 2021


Coca-Cola is leaning into grand themes of human connection to refashion the brand platform for its Coke trademark for the first time since 2016. The new central philosophy, “Real Magic,” is a reference to the power of shared moments between people, despite divisions that have increased over the past 18 months. By championing instead the hyper-connectedness of the world, the beverage giant seeks to modernize its previous messaging and reach audiences that are craving unity.

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