Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: Pixabay

Coca-Cola auctions its first NFTs as interest in metaverse grows

July 29, 2021

Via: Marketing Dive

Category:

News

With its latest effort, Coca-Cola becomes one of the largest companies to adopt NFTs, the technology powering the unique digital assets that have taken the art and advertising worlds by storm. As with other branded NFT auctions, there is a charity component — in this case benefiting longtime partner Special Olympics International — that helps the company meet its purpose-driven, corporate social responsibility (CSR) goals.

Read More on Marketing Dive