Cordial, the owner of a cross-channel marketing and data management platform, has secured US$50M in its latest Series C funding round.
The investment injection is earmarked for bolstering Cordial’s product offerings, expanding its global presence and helping elevate its cross-channel engagement platform’s position in market. The vendor’s services clients include Eddie Bauer, Revolve and Boot Barn.
NewSpring led the round, with new investor, ABS Capital. Alongside the investment, NewSpring Growth partner, Brian Kim, will be joining Cordial’s board of directors while ABS Capital partner, Bion Ludwig, will serve as an observer on its board of directors.
