Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs.
That means that brands can’t afford to take a passive role in the narratives affecting their industry and their customers, says on-demand marketing consultant Katie Martell.
“Thanks to the prevalence of marketing—we see thousands of marketing messages a day—businesses play a massive role in modern society as culture-makers and opinion-drivers,” says Martell, who is moderating a keynote discussion on the next decade of marketing this week at Connect to Convert in Boston.
