Heading into a new year, restaurants are not only still feeling the effects of the pandemic, but are also grappling with labor, supply chain and inflationary issues that affect their marketing. While these pressures are being felt across industries, restaurants also face a set of unique challenges like increased competition from ghost kitchens and third-party platforms that are making it more important than ever to get digital right.
With cost crunches at every corner, brands are looking to merge with or acquire companies that can help them better meet the needs of consumers and the market. For restaurant marketers, 2022 will be a year of increased pressure to deliver results on a variety of chiefly digital fronts, spanning media, ordering and loyalty.
