As with any retailer, CAMP had to figure out its e-commerce strategy fast once the pandemic hit and temporarily shut the doors of its five toy stores.
But the problem with moving a store for kids online is that the experience is not nearly as fun as walking down an aisle of toys with $20 in hand, children cannot be trusted to not buy $2,600 worth of SpongeBob popsicles while their parents’ aren’t looking.
CAMP’s new Present Shop, which launched today, is trying to solve for both of those problems, all while assuring the thousands of available products are safe, curated and appropriate for its young shoppers.
