Burger King’s partnership with the Robinhood app to offer cryptocurrency takes its previous giveaways of Whoppers and dollars to the next level. While the cryptocurrency market is particularly volatile, the Bitcoin and Ethereum being offered are currently valued in the thousands, making it an attractive prize for Royal Perks members. Even the low-valued Dogecoin allows the brand to tie into conversations around the so-called “memecoin” that has gained attention thanks to interest by Elon Musk.
