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Brand marketer Fernando Machado departs Burger King parent for Activision

April 5, 2021


Fernando Machado’s move to Activision Blizzard from RBI comes as the video game giant seeks to maintain sales momentum after seeing strong growth during the pandemic. Machado is widely recognized for his innovative campaigns that get people talking and drive business results. Marketing Dive in 2019 honored Burger King with the Campaign of the Year Award for the burger chain’s Whopper Detour conquesting effort that generated more than 1.5 million downloads of its redesigned app. Using mobile geofencing technology, the chain steered customers away from archrival McDonald’s by offering them one-cent Whoppers at nearby locations.

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