Local media took a hit during the first few months of the pandemic, with some 60 percent of local businesses pausing or slowing down their ad spend, according to a new report out from Borrell Associates released today.
Local spend, however, has come roaring back as local businesses make up for time and revenue lost during lockdown — plowing dollars into digital primarily.
According to Borrell’s report, Scaling Digital Agencies, local media companies over the last decade have ramped up their digital selling prowess, acting as agents to secure more of those digital dollars.
