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Automotive Dealerships Poised To Spend $9.4B In Advertising, Marketing

January 10, 2022

Via: MediaPost
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Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them.

Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and marketing — up 8.8% compared with 2021.

The report — 2022 Local Automotive Advertising Outlook, released Monday — details how the events of the past 24 months have altered the advertising environment for local auto dealerships, and what this means for their future advertising plans.

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