Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them.
Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and marketing — up 8.8% compared with 2021.
The report — 2022 Local Automotive Advertising Outlook, released Monday — details how the events of the past 24 months have altered the advertising environment for local auto dealerships, and what this means for their future advertising plans.