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Amazon Launches Black Business Accelerator Program

June 15, 2021

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Amazon just announced that it’s launching a $150 million Black Business Accelerator program for third-party sellers on the site.

Almost all third-party sellers on Amazon are small to medium-sized businesses. Third-party sellers represent nearly 60% of product sales on Amazon, and they enjoyed record sales growth in 2020.

Amazon wants more Black-owned businesses to enjoy that success.

Amazon Launches Black Business Accelerator Program

Amazon’s new Black Business Accelerator provides access to capital, business guidance, mentorship, and marketing/promotion support. The goal is to help Black business owners succeed as sellers with their brands and products in Amazon’s store. The initiative was created in partnership with Amazon’s Black Employee Network and a coalition of nonprofit partners.

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