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65% of Americans think brands should take a stand against racism, study says

July 17, 2020


Ever since protests began in the wake of the killing of George Floyd by Minneapolis police, some brands have taken a stand, speaking out against racism and supporting Black people in their advertising. This latest report from Piplsay suggests that consumers expect brands to stand up against racism in marketing and will support brands that do so, but have differing opinions on what actions brands should take.

Rather than being consistently vocal in brand communications (18%), eliminating racist undertones from brand identities (13%) or donating to anti-racism causes (12%), consumers want brands to eliminate racial bias from their own organizations (31%).

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