It’s no secret that COVID-19 has impacted marketers across the industry spectrum. Deloitte’s most recent CMO survey stated the challenge starkly:
It has been over 100 years since our world has faced a pandemic of Covid-19’s magnitude. The economic and social disruptions caused by the virus will continue for many months and a ‘new normal’ for business seems likely in the long run. As a profession, business function, and organizational activity, marketing sits at the center of corporate responses to these challenges as companies shift their go-to-market activities.