As the use of AI expands into a growing array of marketing functions, Bynder’s study suggests marketers are concerned with how the technology will impact creativity and branding. Brand building is a top priority for marketers in 2020 following a period when many turned their focus to driving short-term performance lifts.
However, marketers’ concerns over automation do not seem to be impacting investments, as most are still ramping up their tech stack and partnerships with martech companies.
