When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% in the past year. It’s time for franchises to explore new ways to reach and engage their customers and ultimately drive more revenue. Technological innovations now allow marketing campaigns to be highly targeted and include high-value messaging to customers.
