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5 Ways Direct Mail Can Give You a Marketing Advantage

Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the same. There are things you can do to gain an advantage over your competitors. Are your results as good as they could be? Let’s check out the segments you can focus on to use direct mail to its full advantage.

Pursue — The first way to take full advantage of direct mail is to go after the right people.

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