M&A&A&A&A
Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.
On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup Context, its fourth deal in a calendar year (not to mention its recent IPO). [AdExchanger has the story.]
One day later, Smartly.io, a European Facebook and social advertising company, dropped $100 million on Ad-Lib.io, a London-based Google advertising specialist, The Wall Street Journal reports.
