The world has already started looking a lot different since the pandemic began, but the number of brands with a refreshed look in 2020 might be enough to make consumers do a few double-takes as they scan shelves or browse online.
New logos, updated packaging and in some cases an entirely new brand identity have popped up in recent months from several well-known brands, particularly in the consumer packaged goods (CPG) space. This includes Keebler and Heinz over the summer, and Tecate and J.M. Smucker in September.
