The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc.
Indeed, the impacts of the COVID-19 pandemic, and the various mitigation efforts, have underlined the critical role that the internet now plays in our everyday lives. And within that, they’ve also exacerbated our reliance on social media apps, which are increasingly serving a range of different purposes in our day-to-day routines.
