National advertising sales from Fox’s “Super Bowl LI” pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, airing 91 times — including four extra commercials that ran in overtime.
And the first overtime Super Bowl posted higher than expectations in national advertising — with over $500 million in total day national TV advertising for Fox.
Total in-game sales were estimated to be in the $350 to $400 million range. Reports suggested that Fox had a somewhat difficult time selling the last few spots in the game.
