When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense of humor. I am not alone.
For all marketers struggling to convince others that humor, does, indeed, garner trust ergo sales, let me employ the words of some distinguished old man:
