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Why marketers should consider in-app advertising [stats]

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising.

According to App Annie, in-app advertising is set to triple in value in the next few years, going from $72 billion in 2016 to $201 billion in 2021.

So, what are the benefits of in-app ads exactly? Here’s a look at the various types of in-app ad formats, they’re usage, and why in-app advertising is a worthy investment.

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